Challenge
The customer had successfully established a dominant position in the Swedish market but sought insights and clear prioritization needed to reach its full potential.
Assignment
Through a combination of customer surveys and internal questionnaires, segments were defined and analyzed for growth and potential. This was complemented by trend monitoring and external market analysis.
Result
The assignment served as strategic support for the executive decision-making process and provided the management team with a deeper understanding of the conditions necessary to reach the company’s full potential and achieve the growth it is capable of.